Interview with Jackie Hudson from Now Student Living
Q) How has this award impacted your visibility or influence in the property sector?
A) Winning IWiP PBSA Woman of the Year has been incredibly humbling. For me, the biggest impact has not been personal recognition, but the opportunity to use a wider platform to encourage and support others. At Now Student Living, and throughout my career, I have always been passionate about developing people and creating environments where talent can thrive. Since receiving the award, more women across the sector have reached out to connect, ask for advice, or simply say that seeing someone from a people and culture background recognised at this level felt meaningful to them. Being invited to speak at Kinetic Live and the inaugural WinPBSA Summit has reinforced that visibility matters. When we share our journeys honestly, including the challenges as well as the successes, we make leadership feel more accessible. If my story helps even one woman believe that they can step forward into a bigger role, then the award has had real impact.
Q) Why do you think these awards are important for the property industry?
A) Representation shapes ambition. When people can see leaders who look like them or have taken non-traditional paths into senior roles, it expands what feels possible. The property sector is full of talented, hardworking women whose impact is not always visible. Awards like Inspiring Women in Property create space to celebrate those contributions and acknowledge that leadership comes in many forms. It is not just about deals and development. It is about culture, resilience, integrity and how we bring others with us. This kind of recognition reinforces the importance of inclusive leadership and reminds us that investing in people is just as important as investing in assets.
Q) Why should people take the time to nominate women in property?
A) Because recognition can be transformational. Many women quietly deliver exceptional work without ever seeking the spotlight. Taking the time to nominate someone tells them that their contribution matters and that their leadership is seen. That validation can build confidence, open doors and create new opportunities. It also sends a wider message across the industry that talent should be recognised in all its forms. By nominating women, we are actively shaping a sector that values diversity, encourages progression and celebrates the amazing women who are driving it forward.
Q) If you could sum up the impact of entering these awards in one sentence, what would it be?
A) For me, winning this award has truly been the pinnacle of my career in PBSA, a moment of real personal pride, and a powerful reminder that hard work, resilience and authenticity truly matter. When one woman is recognised, it creates space for many more to believe they can achieve the same, and that is something I carry forward with real purpose.
