Interview with Emma Burnaby-Atkins from Madison Lincoln
Q) Beyond individual success, how much weight do you give to those who are actively lifting others up or mentoring the next generation?
Individual success matters, but, for me, what carries real weight is how that success is used. We’ve seen a real increase in mentoring and development initiatives that build confidence and capability, but the reality is that career progression isn’t driven by ability alone, so kudos has to be given to those who make it their business to lift others up; mentoring, advocating and bringing them into the conversation. This is particularly true for women, who haven’t always had equal access to that sort of advocacy and access. And it’s so important, because it’s what ultimately builds a more balanced and representative next generation of leaders.
Q) Why is it so important for women to nominate themselves or their peers?
Too often, exceptional women prioritize other things than putting themselves forward, meaning that many of those driving the most meaningful change, particularly around diversity, inclusion and leadership, aren’t getting the exposure or recognition for their work that they deserve. Recognition depends on visibility, so nominating yourself or your colleague is an act of advocacy - bringing achievement to light, celebrating endeavour and success, and giving our industry a clearer picture of where progress is being made, and how. It’s one of the most important ways in which women in property can support each other, ensuring that inspiring female leadership is properly acknowledged and valued.
Q) Why is it crucial for the next generation of property professionals to see these stories in the spotlight?
In short, what gets recognised, gets repeated. In a highly relationship-led industry like property, visibility shapes perceptions. It’s right, and it’s important for individuals to be recognised for the positive change they are driving, because showcasing people and organizations leading important DE&I initiatives boosts credibility and sets a standard for what our industry should value. For the next generation of leaders, this visibility really matters. It sets expectations, builds confidence, and shows what’s achievable, both in terms of commercial success and the impact individuals can have more widely. And, over time, it can play a role in helping to shape the future direction of the industry itself.
